Content Marketing
Answer the questions they're already asking.
At eleven at night a homeowner types "why is my heat pump freezing up" into Google or ChatGPT. Somebody's website answers that question. Right now it isn't yours.
What you get
Slow, like SEO. Six months to feel it, longer to own it.
Get a free content plan. We'll show you the ten questions worth answering first.
OUTLIVES THE ADS
An ad stops working the day that you stop paying for it. A page answering why a heat pump freezes up keeps pulling calls in for years.
ONE CALL A MONTH
We pull a full month of content out of one short conversation and your own job photos. That is the entire ask on your end of the deal.
FEEDS EVERYTHING
Each piece becomes a page that ranks on Google, a post for social and an answer the AI tools can quote straight back to the homeowner.
An ad costs you every time somebody clicks and stops the day you stop paying. A page that answers a real question keeps getting found for years without another dollar. Run both if you can. If you can only run one right now, run ads.
Same reason SEO does. Google has to find the pages, trust them, and see people actually use them. The pages written in month one are usually the ones still bringing calls in year two.
They would not read it for fun. They read it at eleven at night when something is making a noise and they are deciding whether it can wait until morning. Whoever answered that question is who they call.
Because the good material is in your head and nowhere else. Fifteen minutes on what you ran into that month gives us things no competitor can copy, because they did not do the work.
SEO is the structure: the town pages, the technical side, how Google reads your site. Content is what fills it. A lot of clients run both, but you can start with either one.
